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T-Shaped vs. V-Shaped Designers — Smashing Magazine

October 4, 2024

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Many Vacancies in UX Take on very specific roles with very specific skills. Product designers should be familiar with Figma. Researchers should know how to conduct surveys. UX writers must be able to communicate brand values.

This article is Part of our ongoing series To UX. You might want to take a look Smart interface design patterns and that upcoming live UX training as well as. Use code BIRDIE to save 15%.

The many roles in UX

Successful candidates must fit right in established roles and excel with tools and workflows that are considered industry best practices – from user needs to business requirements and from problem space to solution space.

The 4 different dimensions in UX roles: Business, User, Solution and Problem Areas. (Image source: Bas wallet)
A diagram of user needs and business requirements from the problem domain to the solution domain, covering analysis/strategy, UX research, operations, and interaction design
Depending on where your strengths lie, you will find yourself between business, user, problem and solution spaces. (Image source: Bas wallet) (Great preview)

Of course there’s nothing wrong with that. However, many companies don’t know exactly what expertise they actually need until they find the right person who actually has it. But all too often, job openings don’t offer flexibility unless the candidate checks the right boxes.

In fact, UX roles usually need to fit into some of these strictly defined and refined boxes:

The many roles and “boxes” in UX
The many roles and “boxes” in UX, illustrated by Bas wallet. (Great preview)

“V” shaped designers don’t fit into drawers

Job offers usually represent a very restrictive framework for applicants. It brings with it a long list of expectations and requirements, most of which are aimed at specific goals T-shaped designers – Experts in an area of ​​UX, with a high level of understanding of related areas and possibly a touch of expertise in business and operations.

But as Brad Frost notedPeople don’t always fit exactly in a specific discipline. Their value lies not in staying within the boundaries of their role, but in consciously exceeding those boundaries. They are “V” shaped — Experts in one or more fields, with deep understanding and great curiosity in related areas.

T-shaped employee vs. V-shaped employee, a visual representation with both letters in the foreground, showing the difference between gradual expansion of knowledge in adjacent areas for V-shaped employees versus shallow knowledge in a wide range of areas for t -shaped employees. characterized employees.
T-shaped employee vs. V-shaped employee, illustrated by Jeroen Kraaijenbrink. (Great preview)

In practice, this is what sets them apart Close gaps and connect the dots. You set design KPIs and drive accessibility efforts. They streamline handoffs and scale design systems. But to be successful, they must rely on specialists, their T-shaped colleagues.

Design your own boxes

I sincerely wish more companies would encourage their employees to design their own boxes rather than defining bounded boxes for them – their own unique boxes in whatever shape, color, color and size employees want, along with results that other teams would benefit from and could build on.

Attitude? → Perhaps replace a long list of mandatory requirements with an open invitation to apply, even if it is not 100% true – as long as a candidate believes they can do their best for the job.

Are you looking for a challenge? → Don’t feel limited by your current role in a company. Figure out where you will have the greatest impact, design that role and pitch it.

Looking for a job? → Don’t be discouraged if you don’t meet all the criteria for a promising job advertisement. Apply! Just explain in detail what you are bringing with you.

There you have it – and good luck to everyone!

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